This course prepares data analytics professionals to communicate analytics results to business audiences, in a business context while being mindful of the skills, incentives, priorities and psychology of the audience. It also equips analysts with an array of tools, skills, behaviours and insights into analytics audiences to achieve this aim. Data visualisation and communication skills are vital for today’s data analytics professional.
Data visualisation is a vital component of data analytics, as is the communication of its results to management. The use of advanced data visualisation tools for insights generation is a key and common skill of data scientists and other advanced data analytics professionals. What is often lacking in this skill set is a completely different use of visualisation: the communication of analytics results to other people, whose quantitative analysis and interpretation skills are typically not at the same level of data scientists.
These are the “dos” of the course, but the course also presents a range of “don’ts”, including advanced data visualisation methods that are terrific for actual analysis, but poor for communicating it to others.
The core of the course is concerned with methods to succinctly and impactfully share analytics insights with a business audience, primarily through visual means. It covers the use of various data visualisation methods, as well as presentation, layout, putting results in a business context, and telling the difference between key insights and detail.
The course touches on more complex issues in data visualisation, such as dashboards and interactivity, as well as the analysis and presentation of multivariate data. Throughout this section there is a continued focus on what is interesting? and what is impactful? from a business perspective.
The course also provides some examples and case studies.
Finally, the course provides an insight into “dark arts” of data analytics visualisation. This includes deceptive use of visualisation, the various incentives that audiences may have, including using data to make a case, or using data to entertain, or to leave an audience feeling they have learned something when in fact they may have not.
Face to face public courses: early bird pricing is available until 2 weeks prior. Group discounts: 5% for 2–4 people, 10% for 5–6 people, 15% for 7–8 people, and 20% for 9 or more people. Discounts are calculated during checkout.
Online public courses: available at a 25% off the face-to-face courses as a special introductory price. to groups or to individuals who want to follow a curriculum program and attend multiple courses:
- 2-4 courses/attendees 10% off
- 5+ courses/attendees 20% off
Hurry as bookings will close 1 week before each course. Group discounts are calculated during checkout on individual courses. Individuals can book multiple courses at a discount – please enquire.
Course Booking Terms and Conditions
Private and Corporate Training
In addition to our public seminars, workshops and courses, AlphaZetta Academy can provide this training for your organisation in a private setting at your location or ours, or online. Please enquire to discuss your needs.