Optimising Business Engagement in Analytics

Optimising Business Engagement in Analytics

Optimising Business Engagement in Analytics

The focus of the Optimising Business Engagement in Analytics workshop is to improve team engagement in analytics projects by providing a common understanding of the activities involved in an analytics project. Participants also learn a process that helps them elicit a clear definition of business, data and analytics outcomes.

With so much opportunity emerging from the continued digitisation of business processes and customer interaction, there are high expectations of output and results from data analytics projects. However, many organisations still suffer a consumption gap, a disconnect in true engagement and understanding between the analytics provider and the business consumer that results in missed opportunity to make better informed decisions.

The engagement process between the data analytics teams and the business client is key to ensuring that the business outcome is well understood, the data is fit for purpose and the output enables the business to make decisions based on that output with confidence.

The focus of this workshop is to improve the engagement between the analytics team and the client by providing a common understanding of the activities involved in an analytics project. The workshop provides a process that helps teams elicit a clear definition of business, data and analytics outcomes for their projects.

Topics covered include:

  • Agile Analytics Engagement Life Cycle – an overview of the full analytics engagements process, what is involved, activities performed and by whom
  • Analytic Opportunity Identification – provides participants with AlphaZetta’s proven business and analytics scoping method to produce concise business, data and analytics scope and outcomes
  • Quantification of Potential Benefits – provides a basic understanding and methods for quantifying business outcomes to assist in the initial engagement definition
  • Presenting Engagement Results to the Business – this topic provides participants with a short form template to help communicate the outcomes of engagements.

Participants will gain more value on topics 2, 3 and 4 if they bring examples of work documents (past or current) to be used for workshop and interactive review sessions.

Additional Information: Optimising Business Engagement in Analytics

AudienceExpert, Business, Management
This workshop is aimed at analysts and potential business owners of analytic engagements. Participants are encouraged to bring documents on potential, current or past engagements to be used during workshops and interactive reviews.
ObjectivesAt the end of the workshop participants will have:

  • Gained an improved understanding of the full analytical engagement process and activities including the role of various participants
  • Learned a process for identifying and documenting the business and analytics outcome to address the business requirements
  • Experience using basic methods for linking and measuring business value outcomes from analytic results
  • An understanding of the use of basic business presentation templates to communicate in business terms results of analytical engagements.
Duration1 day in-person or online
Course AuthorRenato Manongdo Alec Gardner
TrainerCourses are taught by Renato Manongdo and Alec Gardner or his carefully selected AlphaZetta representative.
Delivery MethodOnline, in-person at AlphaZetta Academy locations or on-premise for corporate groups

Our online courses run as live online meetings using Zoom for the video meeting part and Microsoft virtual computers for the practical components. The benefit of having a live trainer for online training is you can ask questions, obtain mentoring from the trainer and interact with classmates.

Course participants will require the following technologies and online accounts. Please check that your setup satisfies these requirements:

  • Course participants will require the following technologies and online accounts:
  • Reliable computer (Windows, Mac or Linux)
  • Webcam (to help facilitate the mentoring aspect of our training)
  • Reliable internet access
  • A quiet space
  • Zoom video conferencing software and Zoom account (register and pre-install the software at zoom.us)
  • Microsoft account in order to access the virtual lab PCs (Existing or new account. There’s nothing to be installed, you just need an account to sign-in with.)

Meals and refreshments

Face-to-face courses: Catered morning tea and lunch are provided on both days of the course. Please notify us at least a week ahead if you have any special dietary requirements.


Use academy@alphazetta.ai to email us any questions about the course, including requests for more detail, or for specific content you would like to see covered, or queries regarding prerequisites and suitability.
If you would like to attend but for any reason cannot, please also let us know.


Course material may vary from advertised due to demands and learning pace of attendees. Additional material may be presented, along with or in place of advertised.

Cancellations and refunds

You can get a full refund if you cancel 14 days or more before the course starts. No refunds will be issued for cancellations made less than 14 days before the course starts.

Frequently asked questions (FAQ)

Do I need to bring my own computer?
This is dependent on the venue. Please check the course event page.

Why do I need to provide a shipping address?
For online courses, we need an address to send you the course notes that you need for the course.


Face to face public courses: early bird pricing is available until 2 weeks prior. Group discounts: 5% for 2–4 people, 10% for 5–6 people, 15% for 7–8 people, and 20% for 9 or more people. Discounts are calculated during checkout.

Online public courses: available at a 25% off the face-to-face courses as a special introductory price. to groups or to individuals who want to follow a curriculum program and attend multiple courses:

  • 2-4 courses/attendees 10% off
  • 5+ courses/attendees 20% off

Hurry as bookings will close 1 week before each course. Group discounts are calculated during checkout on individual courses. Individuals can book multiple courses at a discount – please enquire.

Course Booking Terms and Conditions

Private and Corporate Training

In addition to our public seminars, workshops and courses, AlphaZetta Academy can provide this training for your organisation in a private setting at your location or ours, or online. Please enquire to discuss your needs.


Great practical advice on how to improve analytics engagement, understand value and present back to stakeholders

Zenna, Adelaide

Great course. Simple to follow strategies and explanations. It will give me strong direction when engaging with my business to gather value-add requirements.

Kara, Sydney

It was really awesome. I have learned valuable insights that I can use in my current role. Even though it was done remotely, instructors were able to engage us with interactive exercises and coaching.

Jose, Sydney

A well structured course with highly experienced and knowledgeable instructors. The learnings from this can be instantly applied to any project that you’re working on or will work on in the future.

Gokul, Sydney

Renato and Alec both knew the content extremely well, were engaging and cleverly built in Zoom rooms that allowed us to engage their support if we required.

Steve, Sydney

Photo by Agê Barros on Unsplash

2024-02-28T04:08:40+00:00September 30th, 2021|Tags: , , |
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