The proliferation of mobile devices and a new breed of consumers is driving a revolution in requirements for pervasive access to data for marketing analytics. A new breed of consumers has emerged with a DIY (Do It Yourself) mindset related to technology and unprecedented sophistication in using data for personal decisions. This change in consumer behavior is creating demand for consumer intelligence capability in which direct access to data is required for personal decision making. We will discuss the implications of this phenomena for deployment of omni-channel marketing and illustrate leading edge case studies in the delivery of marketing intelligence integrated across all channels.
In this seminar you will learn about:
- the implication of mobile devices and locational intelligence for use in sales and marketing initiatives
- new requirements for supporting and exploiting consumer intelligence applications
- how leading edge organisations are deploying analytics to support omni-channel marketing and consumer intelligence opportunities.
Audience: Business
About our Seminars
We offer time-poor executives and managers short seminars of 1-2 hours on current, topical and visionary subjects in the domain of data analytics. Stephen Brobst, CTO Teradata, has produced a diverse range of seminars that he can present to your staff at your premises. We may also occasionally run these as public seminars.
Stephen frequently delivers keynotes at large conferences and is equally comfortable with business and/or technical audiences in smaller industry, organisational or user group meetings. Multiple seminars can be scheduled for one day. Stephen is experienced in both computer science via his MIT PhD work, and is also well versed in business management through his MBA work in a joint program between the Harvard Business School and the MIT Sloan School of Management. Download Stephen’s full profile [PDF, 212kb] for further details.
Stephen Brobst
Based in the USA, travelling globally
Stephen Brobst is the Chief Technology Officer for Teradata Corporation. Stephen performed his graduate work in Computer Science at the Massachusetts Institute of Technology where his Masters and PhD research focused on high-performance parallel processing. He also completed an MBA with joint course and thesis work at the Harvard Business School and the MIT Sloan School of Management. Stephen is a TDWI Fellow and has been on the faculty of The Data Warehousing Institute since 1996. During Barack Obama’s first term he was also appointed to the Presidential Council of Advisors on Science and Technology (PCAST) in the working group on Networking and Information Technology Research and Development (NITRD). In 2014 he was ranked by ExecRank as the #4 CTO in the United States (behind the CTOs from Amazon.com, Tesla Motors, and Intel) out of a pool of 10,000+ CTOs.
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Private and Corporate Training
In addition to our public seminars, workshops and courses, AlphaZetta Academy can provide this training for your organisation in a private setting at your location or ours, or online. Please enquire to discuss your needs.
