Data has long been used to analyse and predict customer behaviors. In this presentation, we will look at best practices in taking the next step toward integrating analytics directly into processes related to customer experience management. This involves the deployment of active analytics technologies as well as business process change. A high-level methodology for orchestrating these changes will be provided along with practical steps for realisation of these capabilities. Trends across a variety of industries along with examples of innovative case studies will be described.
- Learn how to deploy operational BI for customer experience management
- Learn how to evolve from traditional customer relationship management to advanced customer experience management
- Learn best practices from deployments across multiple industries.
About our Seminars
We offer time-poor executives and managers short seminars of 1-2 hours on current, topical and visionary subjects in the domain of data analytics. Stephen Brobst, CTO Teradata, has produced a diverse range of seminars that he can present to your staff at your premises. We may also occasionally run these as public seminars.
Stephen frequently delivers keynotes at large conferences and is equally comfortable with business and/or technical audiences in smaller industry, organisational or user group meetings. Multiple seminars can be scheduled for one day. Stephen is experienced in both computer science via his MIT PhD work, and is also well versed in business management through his MBA work in a joint program between the Harvard Business School and the MIT Sloan School of Management. Download Stephen’s full profile [PDF, 212kb] for further details.
Stephen Brobst
Based in the USA, travelling globally
Stephen Brobst is the Chief Technology Officer for Teradata Corporation. Stephen performed his graduate work in Computer Science at the Massachusetts Institute of Technology where his Masters and PhD research focused on high-performance parallel processing. He also completed an MBA with joint course and thesis work at the Harvard Business School and the MIT Sloan School of Management. Stephen is a TDWI Fellow and has been on the faculty of The Data Warehousing Institute since 1996. During Barack Obama’s first term he was also appointed to the Presidential Council of Advisors on Science and Technology (PCAST) in the working group on Networking and Information Technology Research and Development (NITRD). In 2014 he was ranked by ExecRank as the #4 CTO in the United States (behind the CTOs from Amazon.com, Tesla Motors, and Intel) out of a pool of 10,000+ CTOs.
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Private and Corporate Training
In addition to our public seminars, workshops and courses, AlphaZetta Academy can provide this training for your organisation in a private setting at your location or ours, or online. Please enquire to discuss your needs.
