Latent Insight applies machine learning and AI to profile a person as they provide information and interact with a website, while the person is using the site. Latent Insight provides a highly-accurate personality profile to bridge the barriers common in web transaction systems without requiring our clients to undertake additional processes.
The employment of web services has replaced personal interaction between us and our clients. These services are generally reliable, cost effective and efficient. Unfortunately, the web interaction comes at a cost: we have lost much of the information available to us through a person-person interaction. Until now, it has been difficult to assess a client’s personality without the employment of lengthy, cumbersome, intrusive and often unreliable additional processes.
We receive enriched information about a person who may represent high risk by providing false or misleading information. Latent Insight can accurately identify a user’s personality and identify non-human actors (eg. bots). It also assists in identifying those who made previous applications in another name enabling:
- pre-selection of high-risk applicants for more rigorous scrutiny, and
- saving time and money while streamlining low-risk clients.
Latent Insight works in close to real-time, enabling on-line responses to website users.