Extracting Maximum Value from the Social Media Revolution

The Web is no longer just for geeks and kids. The blogosphere has reached proportions where it is now an accurate barometer of consumer opinion. Ignoring Web content from an analytic perspective is not an option. This session provide case studies, tips, and techniques to show how an enterprise can exploit social media using advanced analytics for brand monitoring and consumer targeting. We will discuss a framework for combining multiple sources of social media (Facebook, Twitter, blogs, etc.) to provide a coherent view of consumer opinion. We will also describe how to construct a “Maven Trap” to target key influencers with leveraged marketing using social network analysis.

• Learn about how to leverage Web content from social media sources for brand monitoring and customer analytics
• Learn how to extract value from unstructured and semi-structured content coming from social media sources
• Learn best practices from case studies across a variety of industries.

Audience: Business

We offer time-poor executives and managers short seminars of 1-2 hours on current, topical and visionary subjects in the domain of data analytics. Stephen Brobst, CTO Teradata, has produced a diverse range of seminars that he can present to your staff at your premises. We may also occasionally run these as public seminars.
Stephen frequently delivers keynotes at large conferences and is equally comfortable with business and/or technical audiences in smaller industry, organisational or user group meetings. Multiple seminars can be scheduled for one day. Stephen is experienced in both computer science via his MIT PhD work, and is also well versed in business management through his MBA work in a joint program between the Harvard Business School and the MIT Sloan School of Management. Download Stephen’s full profile [PDF, 212kb] for further details.