Marketing

Social Network Analysis: Practical Use Cases and Implementation

Social networking via Web 2.0 applications such as LinkedIn and Facebook has created huge interest in understanding the connections between individuals to predict patterns of churn, influencers related to early adoption of new products and services, successful pricing strategies for certain kinds of services, and customer segmentation. We will explain how to use these advanced analytic techniques with mini case studies across a wide range of industries including telecommunications, financial services, health care, retailing, and government agencies.